1 |
Source: Autoblog.com
by A P |
2/4/2012 12:09 AM |
#BOQ
BMW Finally Builds A Serious Full Hybrid
After having us over to drive its raging new M5 last September, BMW is now aiming to show just how efficient their F10 5 Series can be with the occasionally silent and rage-free ActiveHybrid 5. Whereas the ActiveHybrid X6 and ActiveHybrid 750i arrived somewhat lacking in state-of-the-art hybrid credentials, the ActiveHybrid 5 carries a true and undeniable full parallel hybrid powertrain starting with all the goodness you find in a 535i.
This ActiveHybrid 5 is essentially a 535i sedan that pollutes less, travels farther on each of its 17.7 gallons of fuel, is painted BMW's alternative-propulsion color of choice, Bluewater Metallic, and weighs 330 pounds more due to its electric motor, electric power unit motherboard and lithium-ion battery pack. Both CO2 emissions and range are said to improve by roughly 16 percent in a car that performs up to par with a 535i, so it's a likeable proposition. Sticking with the standard 17-inch wheel/tire setup and setting the Driving Dynamics Control to Eco Pro mode, that'd make the CO2 rate 240 grams per mile – an impressive stat that most Americans still don't care about – and an average EPA city/hwy combined fuel economy score of around 31 miles per gallon.
Related Gallery2012 BMW ActiveHybrid 5: First Drive
With a base price of $61,845, the ActiveHybrid 5 will cost 17.8 percent more than the $52,500 535i when it arrives at U.S. dealers in late March. For comparison's sake, the ActiveHybrid 750i costs 15.1 percent more than the 750i and the recently discontinued ActiveHybrid X6 ran a whopping 26.8 percent more than the X6 xDrive50i.
Hop in, press the Start button, and there is the passionate sound of silence. Digital dials light up, bright needles bounce right then back to the left, and there is some subtle whirring that goes on originating from the EPU somewhere deep beneath the driver's seat. That's the ActiveHybrid 5 booting up.
If we hadn't been driving the ActiveHybrid 5 over a highly dynamic route in Portugal with lots of coastal hills, maybe the car could have stayed in eDrive mode all the way up to BMW's stated electric-only top speed of 37 mph. But the road bent upward right out of the parking area, and the somewhat adapted N55 TwinPower Turbo 3.0-liter six-cylinder came on-line after only a few hundred yards of travel.
The strong hybrid equals the 535i's 5.7-second 0 to 60 dash.
Attached to the front of the inline six is an additional very robust starter motor that's attached via belt to the crankshaft. Whenever the engine needs to jump to life to help acceleration and/or recharge the battery pack, this motor does the trick, and it's almost seamless in its integration and operation. It's crucial that any BMW be a smooth operator, and this setup allows BMW to maintain this image for owners who are ActiveHybrid early adopters. Not once all day did transitions between eDrive and other modes feel brusque, and there were several opportunities on our drive for clumsy switches.
You get the full 302 SAE-rated horsepower from the 535i's six, plus 54 hp from the electric motor. Of course, you can't just add the two to get total power, because the electric motor is paying attention to several functions, acting not only as giver of additional power and torque, but also as a generator to help supply energy to the depleted lithium-ion battery pack whenever needed. In the end, total possible horsepower hits 335 at 5,800 rpm, while torque from the electric motor is 155 pound-feet from zero revs, and the engine's 295 lb-ft plateaus nicely between 1,200 and 5,000 rpm. Cumulative torque when both power sources are engaged in their boost cycle and the Driving Dynamics Control is set to Sport+ is 332 lb-ft, and it starts right at 1,000 rpm and carries through to 5,000 rpm. If not for the additional weight of the electrical guts, the ActiveHybrid 5 would hit 60 mph in just 5.3 seconds. As it stands, the strong hybrid equals the 535i's 5.7-second 0 to 60 dash.
Presumably, one buys a hybrid to drive in a frugal and conservative way. Instead of treating the accelerator like a bug to be mashed underfoot, most hybrid drivers feather it like a sewing machine. On the other hand, not a day goes by when we don't see a few drivers in their precious Toyota Prius ecomobiles tear-assing through traffic, overtaking Porsches and generally defeating the entire purpose of hybrid ownership. So, what do we know? Well, we do try to obey the unspoken hybrid rules of a more kind and gentle approach to driving. The ActiveHybrid 5, as with all BMW 5 Series models, is perfectly pleasant in country two-lane mosey mode.
So, once we assuaged our motoring guilt, we then moved on to driving this Bimmer on these glorious Spanish roads in a manner in which we are accustomed: sport. In short, the ActiveHybrid's added weight is definitely felt, but then so is the added power and torque from the electric motor. As we insinuated before, things kind of even out, and you're left with something broadly similar to a standard 535i. This is exactly what BMW says it is hoping drivers feel, so they can rest easy in our assessment.
It's a pity that the aero design Streamline 18-inch wheels are an option, since they have clearly been designed to go with this car. Shame on you, Munich. The standard 17-inch wheels with their low rolling resistance tires are a significant contributor to the overall efficiency of the ActiveHybrid 5, and these slick 18-inchers take away a smidge of the car's green credentials. Even so, we prefer them both dynamically and aesthetically.
Inside, the interior – apart from the occasionally quiet electric drive times – is what we've come to expect while sitting in a 5 Series cabin. Our test car's leather wasn't BMW's habitually sober shade of gray, which helped brighten our mood. Our tester was fitted with the optional sport version of the eight-speed automatic transmission plus sport steering wheel with shift paddles, and so there was some additional get up and go on hand.
The interior's most noticeable difference arrives courtesy of the 9.2-inch iDrive screen that displays graphics showing the current state of the car's hybrid powertrain. The screen is where you see what mode you're driving in and where you keep tabs on DDC settings as well. It's here where you can select the optional ultra cushy Comfort+ mode and float through the clouds you're helping keep free from acid rain.
What is most potentially revelatory in the ActiveHybrid 5's functionality is the integration of what BMW is calling "Intelligent Energy Management" into the sat-nav. There are a few types of this next-generation brainiac driving software in development around the world, and we've already tried some. IEM works with the car's GPS, taking into account the detailed parameters of the exact road and landscapes on your route to optimize the car for efficient running. For example, by recognizing a steady downhill run, IEM can instruct the motor's generator function to charge the battery without depleting the car's speed.
The best fuel economy we realized was 25.6 mpg.
Naturally, the system's usefulness depends on exactly how much of this detailed topographic and infrastructure information has been made available by various federal and state entities. It's no coincidence that this information is now readily available in Germany – right down to small dirt farm roads. The U.S., however, has a ways to go, as you might imagine. In fact, there's a ways yet to go on IEM mapping in Portugal, too, but this technology is still a first for production cars.
Given the wild up and down swings of the routes we drove, the best fuel economy we realized was 25.6 mpg, and that was while driving like the most tender-minded motorist in the Garden of Eden. This is respectable for a 4,420-pound (fluids and driver aboard) executive sedan under these road conditions. There were a few points along the route where we managed to find the delicate sweet spot of the accelerator pedal while in the DDC's Eco Pro mode, and we were able to coast with the internal combustion engine decoupled – essentially eDrive – at speeds between 80 and 90 mph on rural highways. The limit for this is 100 mph and it is a worthwhile sensation to experience.
But how is any of this really better than the 4,145-pound, diesel-powered 535d with its 308 hp and 465 lb-ft of torque? The 535d averages equal or better real world mileage per gallon, emits a bit less CO2 per mile and, by our math, costs what would be around $5,000 less. Is this simply the finest efficient alternative for markets that by and large reject diesel?
Regardless, we all know that hybrids effectively are the American diesel market – and vice-versa in Europe – at least for the time being. We definitely like the ActiveHybrid 5 in the general sense; it's perhaps the finest execution of a high-end everyday driving hybrid that we've tried yet. But will it sell well enough to get us to shut up about BMW's remarkable diesels? If the general market impact realized by the previous two ActiveHybrid models is any indicator, forgive us if we aren't jumping out of our socks after staring at BMW's business case. We certainly tip our hats to Munich for their best hybrid yet, but the Germans have their eyes on owning another kind of green awareness that goes beyond hybrids.
Our suspicion is that BMW is using its ActiveHybrid models as something of a (admittedly quite capable) time-filler while the world waits for the launch of its ultra-efficient i3 and i8 models. In fact, we wouldn't be surprised if BMW knocks us out with a Super Bowl ad or two next year for these more significant and genuine efforts.
Vital Stats
Engine:Turbo 3.0L I6
Power:335 HP / 332 LB-FT
Transmission:8-Speed Automatic
0-60 Time:5.7 Seconds
Top Speed:155 MPH
Drivetrain:Rear-Wheel Drive
Curb Weight:4,078 LBS
Seating:2+3
Cargo:13.2 CU-FT
MPG:31 MPG (comb.)
MSRP:$61,845 base
Related Gallery2012 BMW ActiveHybrid 5: First Drive
#BOAT
"emits a bit less CO2 per mile"
More distortion of the truth behind diesels by car mags. While it is true, the main component of SMOG are particulates. Diesels spew far more of them than gas engines. Here is an article with the truth....one that car mag editors HATE to be shown. They keep saying diesels are "clean" and point to CO2 to prove it....but the TRUTH of the matter is far different.
http://www.grinningplanet.com/2005/04-12/diesel-vs-gasoline-article.htm
|
2 |
Source: Autoblog.com
by You guy |
2/4/2012 12:01 AM |
#BOQ
BMW Finally Builds A Serious Full Hybrid
After having us over to drive its raging new M5 last September, BMW is now aiming to show just how efficient their F10 5 Series can be with the occasionally silent and rage-free ActiveHybrid 5. Whereas the ActiveHybrid X6 and ActiveHybrid 750i arrived somewhat lacking in state-of-the-art hybrid credentials, the ActiveHybrid 5 carries a true and undeniable full parallel hybrid powertrain starting with all the goodness you find in a 535i.
This ActiveHybrid 5 is essentially a 535i sedan that pollutes less, travels farther on each of its 17.7 gallons of fuel, is painted BMW's alternative-propulsion color of choice, Bluewater Metallic, and weighs 330 pounds more due to its electric motor, electric power unit motherboard and lithium-ion battery pack. Both CO2 emissions and range are said to improve by roughly 16 percent in a car that performs up to par with a 535i, so it's a likeable proposition. Sticking with the standard 17-inch wheel/tire setup and setting the Driving Dynamics Control to Eco Pro mode, that'd make the CO2 rate 240 grams per mile – an impressive stat that most Americans still don't care about – and an average EPA city/hwy combined fuel economy score of around 31 miles per gallon.
Related Gallery2012 BMW ActiveHybrid 5: First Drive
With a base price of $61,845, the ActiveHybrid 5 will cost 17.8 percent more than the $52,500 535i when it arrives at U.S. dealers in late March. For comparison's sake, the ActiveHybrid 750i costs 15.1 percent more than the 750i and the recently discontinued ActiveHybrid X6 ran a whopping 26.8 percent more than the X6 xDrive50i.
Hop in, press the Start button, and there is the passionate sound of silence. Digital dials light up, bright needles bounce right then back to the left, and there is some subtle whirring that goes on originating from the EPU somewhere deep beneath the driver's seat. That's the ActiveHybrid 5 booting up.
If we hadn't been driving the ActiveHybrid 5 over a highly dynamic route in Portugal with lots of coastal hills, maybe the car could have stayed in eDrive mode all the way up to BMW's stated electric-only top speed of 37 mph. But the road bent upward right out of the parking area, and the somewhat adapted N55 TwinPower Turbo 3.0-liter six-cylinder came on-line after only a few hundred yards of travel.
The strong hybrid equals the 535i's 5.7-second 0 to 60 dash.
Attached to the front of the inline six is an additional very robust starter motor that's attached via belt to the crankshaft. Whenever the engine needs to jump to life to help acceleration and/or recharge the battery pack, this motor does the trick, and it's almost seamless in its integration and operation. It's crucial that any BMW be a smooth operator, and this setup allows BMW to maintain this image for owners who are ActiveHybrid early adopters. Not once all day did transitions between eDrive and other modes feel brusque, and there were several opportunities on our drive for clumsy switches.
You get the full 302 SAE-rated horsepower from the 535i's six, plus 54 hp from the electric motor. Of course, you can't just add the two to get total power, because the electric motor is paying attention to several functions, acting not only as giver of additional power and torque, but also as a generator to help supply energy to the depleted lithium-ion battery pack whenever needed. In the end, total possible horsepower hits 335 at 5,800 rpm, while torque from the electric motor is 155 pound-feet from zero revs, and the engine's 295 lb-ft plateaus nicely between 1,200 and 5,000 rpm. Cumulative torque when both power sources are engaged in their boost cycle and the Driving Dynamics Control is set to Sport+ is 332 lb-ft, and it starts right at 1,000 rpm and carries through to 5,000 rpm. If not for the additional weight of the electrical guts, the ActiveHybrid 5 would hit 60 mph in just 5.3 seconds. As it stands, the strong hybrid equals the 535i's 5.7-second 0 to 60 dash.
Presumably, one buys a hybrid to drive in a frugal and conservative way. Instead of treating the accelerator like a bug to be mashed underfoot, most hybrid drivers feather it like a sewing machine. On the other hand, not a day goes by when we don't see a few drivers in their precious Toyota Prius ecomobiles tear-assing through traffic, overtaking Porsches and generally defeating the entire purpose of hybrid ownership. So, what do we know? Well, we do try to obey the unspoken hybrid rules of a more kind and gentle approach to driving. The ActiveHybrid 5, as with all BMW 5 Series models, is perfectly pleasant in country two-lane mosey mode.
So, once we assuaged our motoring guilt, we then moved on to driving this Bimmer on these glorious Spanish roads in a manner in which we are accustomed: sport. In short, the ActiveHybrid's added weight is definitely felt, but then so is the added power and torque from the electric motor. As we insinuated before, things kind of even out, and you're left with something broadly similar to a standard 535i. This is exactly what BMW says it is hoping drivers feel, so they can rest easy in our assessment.
It's a pity that the aero design Streamline 18-inch wheels are an option, since they have clearly been designed to go with this car. Shame on you, Munich. The standard 17-inch wheels with their low rolling resistance tires are a significant contributor to the overall efficiency of the ActiveHybrid 5, and these slick 18-inchers take away a smidge of the car's green credentials. Even so, we prefer them both dynamically and aesthetically.
Inside, the interior – apart from the occasionally quiet electric drive times – is what we've come to expect while sitting in a 5 Series cabin. Our test car's leather wasn't BMW's habitually sober shade of gray, which helped brighten our mood. Our tester was fitted with the optional sport version of the eight-speed automatic transmission plus sport steering wheel with shift paddles, and so there was some additional get up and go on hand.
The interior's most noticeable difference arrives courtesy of the 9.2-inch iDrive screen that displays graphics showing the current state of the car's hybrid powertrain. The screen is where you see what mode you're driving in and where you keep tabs on DDC settings as well. It's here where you can select the optional ultra cushy Comfort+ mode and float through the clouds you're helping keep free from acid rain.
What is most potentially revelatory in the ActiveHybrid 5's functionality is the integration of what BMW is calling "Intelligent Energy Management" into the sat-nav. There are a few types of this next-generation brainiac driving software in development around the world, and we've already tried some. IEM works with the car's GPS, taking into account the detailed parameters of the exact road and landscapes on your route to optimize the car for efficient running. For example, by recognizing a steady downhill run, IEM can instruct the motor's generator function to charge the battery without depleting the car's speed.
The best fuel economy we realized was 25.6 mpg.
Naturally, the system's usefulness depends on exactly how much of this detailed topographic and infrastructure information has been made available by various federal and state entities. It's no coincidence that this information is now readily available in Germany – right down to small dirt farm roads. The U.S., however, has a ways to go, as you might imagine. In fact, there's a ways yet to go on IEM mapping in Portugal, too, but this technology is still a first for production cars.
Given the wild up and down swings of the routes we drove, the best fuel economy we realized was 25.6 mpg, and that was while driving like the most tender-minded motorist in the Garden of Eden. This is respectable for a 4,420-pound (fluids and driver aboard) executive sedan under these road conditions. There were a few points along the route where we managed to find the delicate sweet spot of the accelerator pedal while in the DDC's Eco Pro mode, and we were able to coast with the internal combustion engine decoupled – essentially eDrive – at speeds between 80 and 90 mph on rural highways. The limit for this is 100 mph and it is a worthwhile sensation to experience.
But how is any of this really better than the 4,145-pound, diesel-powered 535d with its 308 hp and 465 lb-ft of torque? The 535d averages equal or better real world mileage per gallon, emits a bit less CO2 per mile and, by our math, costs what would be around $5,000 less. Is this simply the finest efficient alternative for markets that by and large reject diesel?
Regardless, we all know that hybrids effectively are the American diesel market – and vice-versa in Europe – at least for the time being. We definitely like the ActiveHybrid 5 in the general sense; it's perhaps the finest execution of a high-end everyday driving hybrid that we've tried yet. But will it sell well enough to get us to shut up about BMW's remarkable diesels? If the general market impact realized by the previous two ActiveHybrid models is any indicator, forgive us if we aren't jumping out of our socks after staring at BMW's business case. We certainly tip our hats to Munich for their best hybrid yet, but the Germans have their eyes on owning another kind of green awareness that goes beyond hybrids.
Our suspicion is that BMW is using its ActiveHybrid models as something of a (admittedly quite capable) time-filler while the world waits for the launch of its ultra-efficient i3 and i8 models. In fact, we wouldn't be surprised if BMW knocks us out with a Super Bowl ad or two next year for these more significant and genuine efforts.
Vital Stats
Engine:Turbo 3.0L I6
Power:335 HP / 332 LB-FT
Transmission:8-Speed Automatic
0-60 Time:5.7 Seconds
Top Speed:155 MPH
Drivetrain:Rear-Wheel Drive
Curb Weight:4,078 LBS
Seating:2+3
Cargo:13.2 CU-FT
MPG:31 MPG (comb.)
MSRP:$61,845 base
Related Gallery2012 BMW ActiveHybrid 5: First Drive
#BOAT
25.6 mpg? Sad fare. Get a 5-series diesel instead.
|
3 |
Source: Autoblog.com
by ViperGuy |
2/3/2012 11:58 PM |
#BOQ
The fabulously wealthy face all sorts of dilemmas that the rest of us never have to bother with. If you can afford a Lexus LFA, for example, what color do you opt for? Red is clearly for the Ferrari in your stable. Black belongs on your hearse, and... copper? Well, that's best left for your LX570. What you want is something that makes a statement. A color that kicks puppies and steals candy from kids on Halloween. Green. You want the kind of green that will make Lamborghini Gallardo owners look tasteful by comparison.
That's exactly what the buyer of LFA number 250 went with. We aren't entirely sure what the color is called, but our retinas won't be the same for a week. The hue is almost a more violent version of the Emerald Green found on early '70s Porsche 911 models. The paint might not look quite as at home as it does on vintage Porsche sheetmetal, but we still love it (something tells tells us there will be plenty of you who fall on the other side of the fence). What do you think? Have your say in Comments.
Related GalleryGreen Lexus LFA
#BOAT
i like it i love neon colors!
|
4 |
Source: Autoblog.com
by You guy |
2/3/2012 11:54 PM |
#BOQ
Motor Trend launched its new "Wide Open Throttle" news program on YouTube with a bombshell: "Cadillac Puts Hold on ATS Coupe." While it certainly gave us reason to click play, there's just one problem. The report – claiming that not just the coupe, but multiple ATS variants have been delayed or cancelled – may not be accurate.
Cadillac spokesman David Caldwell gave us the usual manufacturer disclaimer about not commenting on future product, but he did tell us, "There has been no recent radical shift in strategy" for the ATS. Reading between the lines, that either means an ATS coupe hasn't gotten past the idea stage, or that GM is still working hard at bringing us a two-door version of Caddy's BMW 3 Series fighter.
"On either end of the spectrum the reporting is inaccurate," Caldwell said, referring to those who have opined that Cadillac will launch several variants of the ATS sedan that comes to market later this year, including a coupe, a convertible, a wagon, and a shooting brake.
"We do plan to do variants," Caldwell told us. "We haven't yet called our shot of how we're going to execute that."
So what do we make of all this? We're pretty sure that we'll still see an ATS-V sedan, and perhaps that could be it for ATS models if the standard sedan is not well received. If sales take off, however, don't be surprised if Cadillac does move forward with at least one new bodystyle.
Click past the jump to watch the premiere episode of "Wide Open Throttle."
Related Gallery2013 Cadillac ATS
#BOAT
Since this is a direct competitor to the 3-series:
1) No they aren't going to scrap the coupe. About half of the 3's I see around are coupes.
2) The wagon may not make it in the USA, but doesn't mean the Europeans won't eat it up.
3) There's probably going to be a V variant of each - I don't think BMW has a M3 wagon: +1 for Cad.
|
5 |
Source: Autoblog.com
by You guy |
2/3/2012 11:46 PM |
#BOQ
Motor Trend launched its new "Wide Open Throttle" news program on YouTube with a bombshell: "Cadillac Puts Hold on ATS Coupe." While it certainly gave us reason to click play, there's just one problem. The report – claiming that not just the coupe, but multiple ATS variants have been delayed or cancelled – may not be accurate.
Cadillac spokesman David Caldwell gave us the usual manufacturer disclaimer about not commenting on future product, but he did tell us, "There has been no recent radical shift in strategy" for the ATS. Reading between the lines, that either means an ATS coupe hasn't gotten past the idea stage, or that GM is still working hard at bringing us a two-door version of Caddy's BMW 3 Series fighter.
"On either end of the spectrum the reporting is inaccurate," Caldwell said, referring to those who have opined that Cadillac will launch several variants of the ATS sedan that comes to market later this year, including a coupe, a convertible, a wagon, and a shooting brake.
"We do plan to do variants," Caldwell told us. "We haven't yet called our shot of how we're going to execute that."
So what do we make of all this? We're pretty sure that we'll still see an ATS-V sedan, and perhaps that could be it for ATS models if the standard sedan is not well received. If sales take off, however, don't be surprised if Cadillac does move forward with at least one new bodystyle.
Click past the jump to watch the premiere episode of "Wide Open Throttle."
Related Gallery2013 Cadillac ATS
#BOAT
She's a bit cold on camera. I bet I could liven her up a bit... heh heh heh.
|
6 |
Source: Autoblog.com
by Slartibartfast |
2/3/2012 11:33 PM |
#BOQ
If we had to pick a Super Bowl advertising shtick that we're most susceptible to, it might just be dogs. Especially if they are driving cars.
But this is one ad campaign you won't actually see during the Super Bowl. Subaru will be holding its second annual Subaru Game Day Dog Walk instead, wherein owners pledge on Facebook to, well, walk their dogs. While we don't really want to think about what would happen if they didn't, Subaru sees value in appealing to animal lovers. Some 70 percent of Subaru drivers are pet owners, according to the company.
Subaru has also launched two social networking app as part of its marketing effort: Dogbook for Facebook and MapMyDOGWALK.
Do we even need mention that this is a brand that shares a nickname with a TV cartoon dog?
All four commercials and the press release are after the jump.
Show full PR text
Subaru "Dog Tested. Dog Approved.™" Campaign Returns with a New Pack of Dogs and New Canine Social Capabilities
- Active dog lifestyle is supported with new canine-specific social applications
- Cornerstone of campaign is Subaru Game Day Dog Walk event on Feb. 5
- Subaru partners with MapMyFITNESS™ to launch MapMyDOGWALK™ Mobile App for iPhone®
- Social networking Dogbook App redesign rolls out with Subaru takeover
CHERRY HILL, N.J., Feb. 2, 2012 /PRNewswire/ -- Subaru of America, Inc. today announced the return of its "Dog Tested. Dog Approved." campaign. The venerable canine commercials return for a third year with a new pack of dogs and social activities. When players take the field on Sunday, Feb. 5, Subaru owners and their four legged friends will hit the streets for the second annual Subaru Game Day Dog Walk event by taking the pledge at http://www.facebook.com/subaruofamerica.
"Dogs have always been a large part of Subaru culture; we also know that dogs play a significant role in the lives of our owners," said Alan Bethke, director, marketing communications, Subaru of America. "The Subaru Game Day Dog Walk and new social apps are a natural extension of our brand's active culture and further allow dogs to be our owners' social lifestyle partners."
Subaru is taking an alternative, more social approach to the big game this Sunday than other brands. For example, Subaru partnered with MapMyFITNESS to launch the MapMyDOGWALK mobile application for iPhone. MapMyDOGWALK provides dog owners with access to an innovative geo-mapping application that allows users to track and store their daily walking routes in an online database. Users will also have access to a searchable database of millions of routes across the globe, fitness calculators, dog event listings, and a dynamic social network of healthy and active individuals and their four-legged friends.
Canine social networking site Dogbook rolls out with an all-new design and Subaru integration. The Dogbook Facebook application boasts all-new "Dogline" features: larger profile pictures, bigger news feed photos, a new My Life Story section, a Dog Years Calculator and customizable My Favorites Sections. Also included in the update are a Happy Birthday Video feature and a faster high definition photo uploader.
"Last year 88,000 dog owners took the Subaru Game Day Dog Walk pledge on Facebook," said Bethke. "This year our owners have two new social tools and four new Dog Tested videos to accompany their canine activities."
Dog Tested. Dog Approved.
The campaign is designed to resonate with Subaru owners and like-minded consumers. Subaru drivers are two times more likely than the average car owner to have a pet. In fact, seven out of ten Subaru drivers have a pet, and Subaru owners are also more likely to engage in skiing, camping, boating and other sporting activities. To reflect these passions, those activities are depicted in the four new Dog Tested commercials.
"The Dog Tested spots have always been about highlighting funny and interesting car situations by using dogs instead of people. This year we continue that theme with a focus on the lifestyle of Subaru owners starring an amazing pack of dogs."
See the 2012 Campaign Commercials:
"Camping" - The dog pack discovers that camping isn't all it's cracked up to be.
"The Beach" - A ragtag pack of dogs find out that sun, surf, and sand make for an epic day.
"Jackknife" - Backing up a canoe trailer proves difficult for a dog and his buddies.
"Ski Trip" - Furry friends spend a day on the slopes.
Take the Subaru Dog Walk Pledge
Download the MapMyDOGWALK App for iPhone
Join Dogbook on Facebook
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.
Follow the Subaru of America Facebook page and subaru_usa on Twitter.
This press release is available at www.media.subaru.com.
"Subaru", all model names, and the Subaru logo are registered trademarks of the Subaru division of Fuji Heavy Industries, Ltd, Japan.
"iPhone" is a trademark of Apple, Inc., registered in the U.S. and other countries. "Facebook" is a registered trademark of Facebook, Inc. "MapMyFITNESS" and "Map MyDOGWALK" are registered trademarks of MapMyFITNESS, Inc. Other trademarks and trade names are those of their respective owners.
#BOAT
Bitches can't drive
|
7 |
Source: Autoblog.com
by lorenzo |
2/3/2012 11:23 PM |
#BOQ
BMW Finally Builds A Serious Full Hybrid
After having us over to drive its raging new M5 last September, BMW is now aiming to show just how efficient their F10 5 Series can be with the occasionally silent and rage-free ActiveHybrid 5. Whereas the ActiveHybrid X6 and ActiveHybrid 750i arrived somewhat lacking in state-of-the-art hybrid credentials, the ActiveHybrid 5 carries a true and undeniable full parallel hybrid powertrain starting with all the goodness you find in a 535i.
This ActiveHybrid 5 is essentially a 535i sedan that pollutes less, travels farther on each of its 17.7 gallons of fuel, is painted BMW's alternative-propulsion color of choice, Bluewater Metallic, and weighs 330 pounds more due to its electric motor, electric power unit motherboard and lithium-ion battery pack. Both CO2 emissions and range are said to improve by roughly 16 percent in a car that performs up to par with a 535i, so it's a likeable proposition. Sticking with the standard 17-inch wheel/tire setup and setting the Driving Dynamics Control to Eco Pro mode, that'd make the CO2 rate 240 grams per mile – an impressive stat that most Americans still don't care about – and an average EPA city/hwy combined fuel economy score of around 31 miles per gallon.
Related Gallery2012 BMW ActiveHybrid 5: First Drive
With a base price of $61,845, the ActiveHybrid 5 will cost 17.8 percent more than the $52,500 535i when it arrives at U.S. dealers in late March. For comparison's sake, the ActiveHybrid 750i costs 15.1 percent more than the 750i and the recently discontinued ActiveHybrid X6 ran a whopping 26.8 percent more than the X6 xDrive50i.
Hop in, press the Start button, and there is the passionate sound of silence. Digital dials light up, bright needles bounce right then back to the left, and there is some subtle whirring that goes on originating from the EPU somewhere deep beneath the driver's seat. That's the ActiveHybrid 5 booting up.
If we hadn't been driving the ActiveHybrid 5 over a highly dynamic route in Portugal with lots of coastal hills, maybe the car could have stayed in eDrive mode all the way up to BMW's stated electric-only top speed of 37 mph. But the road bent upward right out of the parking area, and the somewhat adapted N55 TwinPower Turbo 3.0-liter six-cylinder came on-line after only a few hundred yards of travel.
The strong hybrid equals the 535i's 5.7-second 0 to 60 dash.
Attached to the front of the inline six is an additional very robust starter motor that's attached via belt to the crankshaft. Whenever the engine needs to jump to life to help acceleration and/or recharge the battery pack, this motor does the trick, and it's almost seamless in its integration and operation. It's crucial that any BMW be a smooth operator, and this setup allows BMW to maintain this image for owners who are ActiveHybrid early adopters. Not once all day did transitions between eDrive and other modes feel brusque, and there were several opportunities on our drive for clumsy switches.
You get the full 302 SAE-rated horsepower from the 535i's six, plus 54 hp from the electric motor. Of course, you can't just add the two to get total power, because the electric motor is paying attention to several functions, acting not only as giver of additional power and torque, but also as a generator to help supply energy to the depleted lithium-ion battery pack whenever needed. In the end, total possible horsepower hits 335 at 5,800 rpm, while torque from the electric motor is 155 pound-feet from zero revs, and the engine's 295 lb-ft plateaus nicely between 1,200 and 5,000 rpm. Cumulative torque when both power sources are engaged in their boost cycle and the Driving Dynamics Control is set to Sport+ is 332 lb-ft, and it starts right at 1,000 rpm and carries through to 5,000 rpm. If not for the additional weight of the electrical guts, the ActiveHybrid 5 would hit 60 mph in just 5.3 seconds. As it stands, the strong hybrid equals the 535i's 5.7-second 0 to 60 dash.
Presumably, one buys a hybrid to drive in a frugal and conservative way. Instead of treating the accelerator like a bug to be mashed underfoot, most hybrid drivers feather it like a sewing machine. On the other hand, not a day goes by when we don't see a few drivers in their precious Toyota Prius ecomobiles tear-assing through traffic, overtaking Porsches and generally defeating the entire purpose of hybrid ownership. So, what do we know? Well, we do try to obey the unspoken hybrid rules of a more kind and gentle approach to driving. The ActiveHybrid 5, as with all BMW 5 Series models, is perfectly pleasant in country two-lane mosey mode.
So, once we assuaged our motoring guilt, we then moved on to driving this Bimmer on these glorious Spanish roads in a manner in which we are accustomed: sport. In short, the ActiveHybrid's added weight is definitely felt, but then so is the added power and torque from the electric motor. As we insinuated before, things kind of even out, and you're left with something broadly similar to a standard 535i. This is exactly what BMW says it is hoping drivers feel, so they can rest easy in our assessment.
It's a pity that the aero design Streamline 18-inch wheels are an option, since they have clearly been designed to go with this car. Shame on you, Munich. The standard 17-inch wheels with their low rolling resistance tires are a significant contributor to the overall efficiency of the ActiveHybrid 5, and these slick 18-inchers take away a smidge of the car's green credentials. Even so, we prefer them both dynamically and aesthetically.
Inside, the interior – apart from the occasionally quiet electric drive times – is what we've come to expect while sitting in a 5 Series cabin. Our test car's leather wasn't BMW's habitually sober shade of gray, which helped brighten our mood. Our tester was fitted with the optional sport version of the eight-speed automatic transmission plus sport steering wheel with shift paddles, and so there was some additional get up and go on hand.
The interior's most noticeable difference arrives courtesy of the 9.2-inch iDrive screen that displays graphics showing the current state of the car's hybrid powertrain. The screen is where you see what mode you're driving in and where you keep tabs on DDC settings as well. It's here where you can select the optional ultra cushy Comfort+ mode and float through the clouds you're helping keep free from acid rain.
What is most potentially revelatory in the ActiveHybrid 5's functionality is the integration of what BMW is calling "Intelligent Energy Management" into the sat-nav. There are a few types of this next-generation brainiac driving software in development around the world, and we've already tried some. IEM works with the car's GPS, taking into account the detailed parameters of the exact road and landscapes on your route to optimize the car for efficient running. For example, by recognizing a steady downhill run, IEM can instruct the motor's generator function to charge the battery without depleting the car's speed.
The best fuel economy we realized was 25.6 mpg.
Naturally, the system's usefulness depends on exactly how much of this detailed topographic and infrastructure information has been made available by various federal and state entities. It's no coincidence that this information is now readily available in Germany – right down to small dirt farm roads. The U.S., however, has a ways to go, as you might imagine. In fact, there's a ways yet to go on IEM mapping in Portugal, too, but this technology is still a first for production cars.
Given the wild up and down swings of the routes we drove, the best fuel economy we realized was 25.6 mpg, and that was while driving like the most tender-minded motorist in the Garden of Eden. This is respectable for a 4,420-pound (fluids and driver aboard) executive sedan under these road conditions. There were a few points along the route where we managed to find the delicate sweet spot of the accelerator pedal while in the DDC's Eco Pro mode, and we were able to coast with the internal combustion engine decoupled – essentially eDrive – at speeds between 80 and 90 mph on rural highways. The limit for this is 100 mph and it is a worthwhile sensation to experience.
But how is any of this really better than the 4,145-pound, diesel-powered 535d with its 308 hp and 465 lb-ft of torque? The 535d averages equal or better real world mileage per gallon, emits a bit less CO2 per mile and, by our math, costs what would be around $5,000 less. Is this simply the finest efficient alternative for markets that by and large reject diesel?
Regardless, we all know that hybrids effectively are the American diesel market – and vice-versa in Europe – at least for the time being. We definitely like the ActiveHybrid 5 in the general sense; it's perhaps the finest execution of a high-end everyday driving hybrid that we've tried yet. But will it sell well enough to get us to shut up about BMW's remarkable diesels? If the general market impact realized by the previous two ActiveHybrid models is any indicator, forgive us if we aren't jumping out of our socks after staring at BMW's business case. We certainly tip our hats to Munich for their best hybrid yet, but the Germans have their eyes on owning another kind of green awareness that goes beyond hybrids.
Our suspicion is that BMW is using its ActiveHybrid models as something of a (admittedly quite capable) time-filler while the world waits for the launch of its ultra-efficient i3 and i8 models. In fact, we wouldn't be surprised if BMW knocks us out with a Super Bowl ad or two next year for these more significant and genuine efforts.
Vital Stats
Engine:Turbo 3.0L I6
Power:335 HP / 332 LB-FT
Transmission:8-Speed Automatic
0-60 Time:5.7 Seconds
Top Speed:155 MPH
Drivetrain:Rear-Wheel Drive
Curb Weight:4,078 LBS
Seating:2+3
Cargo:13.2 CU-FT
MPG:31 MPG (comb.)
MSRP:$61,845 base
Related Gallery2012 BMW ActiveHybrid 5: First Drive
#BOAT
......Mr. Provocateur!
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8 |
Source: Autoblog.com
by i_genghis |
2/3/2012 11:22 PM |
#BOQ
There's little question that the Jaguar XFR (pictured above at left) is an impressive cat, indeed. Five hundred horsepower and a healthy dose of British charm will do that for you, after all. The trouble is that with around 550 hp apiece, the Mercedes-Benz E63 AMG and BMW M5 are that much more impressive. And so Jaguar is reportedly working on a hotter XFR-S.
The more extreme performance sedan has been touted for the past year or so, and has even been spied undergoing development work at the Nürburgring. Following a formula similar to what Jaguar employed to transform the XKR into the XKR-S (pictured above at center), the 5.0-liter supercharged V8 in the XFR-S would have its output – and its price – raised to compete with ze Germans. That means 550 horses and about $90,000.
Would you shell out the extra $8k over the MSRP on the existing XFR, or for that matter, choose it over its rivals? Cast your vote in our poll below.
Would you buy a Jaguar XFR-S? Yes. Yes I would.I'd rather have the XFR and pocket the extra $8kI'd sooner have the E63 AMG or M5Why would I spend $90k when the Cadillac CTS-V starts at $63k?Vote
#BOAT
Jaguar sales have been dwindling for the past 5 years and that's a FACT.
You sound like someone straight from the marketing department of JLR.
If your insights into to the luxury car market are as great as you claim, mind telling everyone why Jaguar is not getting the traction it requires to stay afloat in the US.
Potential buyers of luxury vehicles probably do the most research when purchasing a vehicle.
Could it be that most buyers see through Jaguar's lame marketing promos, pop-up gear selectors and vents and hand-me-down engines. At the end-of-the-day luxury buyers want bragging rights, whether its technological, performance or even ecological. Jaguar can't score on any of these fronts and so sales suffer.
The luxury car market is ripe for serious disruption. Whether it takes Tesla and others to force it upon established manufacturers remains to be seen. In the past 20 years the market has seen mostly incremental progress, nothing even mildly revolutionary has been incorporated. No new safety technologies or great efficiency gains. A 1990 LS400 can still hang with the big boys, 22 years later.
I live in downtown Palo Alto, trust me driving a Prius, GTi, Mini, Tesla Roadster or even a 1-series will get you more booty than any old-man's ride. And this is in an area that would make GDPs of many countries look like a rounding error.
It's a natural progression isn't it:
shoe lifts > crooked teeth fixed > rogaine > viagra > depends > Jags
I guess its classic engineering for classic people ;-)
I am not a hater, Jaguar and others are way too small to hate.
What I am saying is that disruption in the luxury car market is here.
Current small players can choose to embrace the new or die soon.
Deal with it!
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9 |
Source: Jalopnik
by vic06 |
2/3/2012 11:18 PM |
Got the fairings back from the paint shop. Next step fitting and adding stickers. I'll do my taxes this weekend and if it doesn't hurt much I'll add a race full exhaust and power commander. #oppositelock
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10 |
Source: Autoblog.com
by Big Squid |
2/3/2012 11:17 PM |
#BOQ
Last year, Chrysler made a big splash in the advertising world with its "Imported From Detroit" campaign, a marketing blitz that kicked off with a Super Bowl spot featuring rapper Eminem behind the wheel of a Chrysler 200 sedan. The campaign jumpstarted a national dialogue about Detroit, went on to win an Emmy, and the tagline has since become a cornerstone of Chrysler's marketing efforts. But according to The Wall Street Journal, the Auburn Hills automaker isn't looking to return to The Big Game with Marshall Mathers – it's going with veteran actor Clint Eastwood.
According to the WSJ, Eastwood will feature in an expansive two-minute long ad and the action will likely center on the actor "giving the country a pep talk." While seemingly every other automaker has already spilled the beans on their Super Bowl marketing efforts, the Pentastar is playing its hand close to the vest, with the WSJ unable to get Chrysler to comment on the story.
Click past the jump for a quick refresher on Chrysler's Super Bowl ad with Eminem from 2011.
#BOAT
If Eminem was giving away diamonds and Clint Eastwood was selling dog poop, I would sooner buy from Eastwood.
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